Asset 2

free tracked delivery on uk game orders over £19.95

Asset 1

free click & reserve with same day collection in 260+ stores

GAME & BELONG Open UK's Largest Gaming Arena | GAME

GAME & BELONG Open UK's Largest Gaming Arena | GAME

GAME & Belong Open UK's Largest Gaming Arena on London's Oxford Street

We are super excited to finally announce that GAME, and BELONG, will be opening the UK’s biggest gaming arena on London’s Oxford Street on Thursday 12th December. The brand-new arena will be an enclosed experience which will feature 113 stations with custom high-powered YoYoTech gaming PC’s, Xbox One and PlayStation 4 consoles, and HyperX accessories providing every player the best experience.

Inside the arena you can also find a new GAME store, which will provide an exceptional gaming retail experience for both gamers and gifters. With assistance in purchasing games, consoles, accessories, digital content and a wide array of gaming merchandise.

The new store is based next to House of Fraser, 318 Oxford Street, Marylebone, London W1C 1HF.

Store Opening Offers

You can expect a multitude of events, meet & greets with eSports stars, tournaments AND some of our best ever store opening offers. All you need to do is pop into the store to get involved in all the action, there is a limited supply, so be quick!

Come in your best Cosplay and get one of the fifty FREE goody bag’s available – it's first come first served, so be quick!

On day 1 of launch, you can expect to find some hot offers that are EXCLUSIVE to the store opening. You can save £130 on the PS4 Pro Death Stranding Console, buy a Nintendo Switch Lite for £169.99 and many more. You can find all our in-store offers here.

If you can’t make it to the arena on day 1, no problem! We’ve also got a whole range of other offers running for the next couple of weeks, so you have every reason to pop in and check out the UK’s largest gaming arena. You can check out the other offers here..

Subject to availability. Terms and conditions apply. For full terms and conditions, see

What's in the arena?

There are also dedicated streaming stations perfect for established or upcoming streamers and influencers! On top of these permanent gaming stations, this arena features 4 areas dedicated for couch co-op games and 2 party rooms, perfect for any event! The Oxford Street BELONG Arena will also feature the very first Pro-Room, built and designed for professional eSports players and upcoming teams, to practice and compete! You can see the full set-up here.

This arena will have the largest number of PC and consoles set-up for competitive gaming in the UK. From first-person shooters, RPG’s to racing games, gamers can play a multitude of games at whatever level they wish to compete in. You can compete with, or against, friends, or simply trial spend an hour playing the latest game before making an investment!

Events & Tournament Activity

In true GAME and BELONG fashion, we want to make this a big opening event!

On opening week, we are excited to share that we will be welcoming some professional eSports teams to our new gaming arena. Pop in-store for the chance to meet them and maybe play against them on the brand-new PC!

We also have some exciting tournaments planned for the rest of December including competitions in Rainbow Six Siege, FIFA 20, Mortal Kombat 11 & more! There are prizes up for grabs with each tournament, so you don’t want to miss out.You can find all details on the events and tournaments happening right here!

The arena is perfect for all types of gamers. If you’ve been playing for years, want to get into gaming or want to see what this new store is like, you are more than welcome! Play casually or practice to participate in one of our eSports tournaments. We can cater for all skill levels and our team of experts will make you feel right at home – welcome to the BELONG community.

Sound good? Great! You can easily find us in our own entrance by House of Fraser, Oxford Street in London. There are so many travel options available, so the UK’s largest gaming arena is within reach.

We thank our gamers for the continued support, and we look forward to seeing you at our new store.