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Patrick Bach, producer of the Battlefield series, has insisted that there won't be any gameplay gimmicks in the upcoming Battlefield 4 - no matter how hard certain companies plead with DICE to make it happen.

"We are not interested in things that don't make the game better," he told Edge in an exclusive interview. "There are a lot of gimmicks - people throwing money at us - 'can you implement support for this quirky control thing'. No, it doesn't make the game better. We are extremely open to innovation, but if it's a gimmick, there's no point unless it adds value to the player. Touch screens used to be a gimmick, because no-one could get it to work until iPhone came out and used it right. It adds to the experience, and now everyone is doing it. To us it's the same with motion control and perceptual gaming in general; if it adds, great. If it's a gimmick, ignore it."

That's also an approach the Swedish studio is taking with regards to the single player campaign, which will include blinding dust storms generated by the new Frostbite 3 engine. According to Bach, such features could also feature in multiplayer.

"If it destroys the multiplayer experience, we will of course tone it down," Bach says. "Dust clouds taking over the whole map could be really cool, but it could also be too much. For us, without spoiling anything, you can see the possibilities we have with the technology and the creativity on the team. We could potentially do all of that. We have this saying 'fun first' - even if it looks great, if it's not fun to play then it's just a pretty picture."

Battlefield 4 is due later this year on PlayStation 3, Xbox 360 and PC. The game is also confirmed for PlayStation 4.