- Place buildings anywhere in your own version of New York City
- More than 50 Manhattan industry opportunities including: Running a nightclub. Managing a Wall Street financial firm, Organizing the Macy's Thanksgiving Day Parade, Building skyscrapers as part of your dream New York City skyline
- Create and customise original businesses with successful chain locations across the city
- View the reactions of thousands of NYC citizens, each with individual traits and tastes
- Upgrade businesses with hundreds of improvements - increase the beauty, capacity and appeal of storefronts to attract greater crowds and drive profits
- Erect the Statue of Liberty, Empire State Building and other world-famous New York landmarks.