A host of well-known celebrities were on hand at London's Westfield shopping centre to celebrate the launch of Dance Central 2 exclusively for Xbox 360 this weekend.
Model Kelly Brook and songstress Little Boots were joined by radio and TV personalities Rickie and Melvin at a mass dance party featuring professional dancers and fans.
Shoppers were given the chance to play Dance Central 2 and win Xbox consoles with Kinect sensors and copies of the new game while enjoying a special DJ set from the British singer.
The highly anticipated title features 40 chart-topping hits from the likes of Rihanna, La Roux, Nicki Minaj and Montell Jordan, with gamers able to perform full-body dance moves and voice functionality leveraging the power of Kinect.
Additionally, Dance Central 2 introduced a two-player simultaneous multiplayer mode with seamless jump in/jump out technology, making it the ideal way to challenge friends and families to a dance-off.
The title's predecessory Dance Central was developed by Harmonix, the creator of the hugely popular Guitar Hero and Rock Band franchise.