Outlaw The

Outlaw TheDVD
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The original story of Billy the Kid.

Howard Hughes with the assistance of Howard Hawks directed this racy version of the Pat Garrett vs Billy The Kid story.

The publicity campaig


The original story of Billy the Kid.

Howard Hughes with the assistance of Howard Hawks directed this racy version of the Pat Garrett vs Billy The Kid story.

The publicity campaign surrounding the films release was a masterpiece. Armed with stills of 19-year-old Jane Russell revealing a remarkable décolletage (while stopping to pick up a pair of milk pails!) producer/director Howard Hughes spent tens of thousands of dollars purposely to agitate the censors and arouse public indignation. He released the film independently in San Francisco in 1943 after United Artists refused to distribute it it was quickly closed down by civic groups.

Meanwhile legendary publicist Russell Birdwell leased thousands of billboards from coast to coast for three years plastering a suggestive photo of the scantily clad Russell reclining on a bed of hay gun in hand. By 1946 when Hughes finally re-released the film audiences flocked to theatres: Jane Russell was now a Hollywood star and you can see why!

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Pegi Rating:

Suitable for people aged TBD and over.

Genre

TBD

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SKU:

168309-product

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