Need for Speed: Shift 2 Unleashed is being developed by the award-winning Slightly Mad Studios and is the sequel to last year's Need for Speed: Shift, which sold more than five million copies.
The new game aims to immerse players in pulse-pounding 200mph races with overhauled graphics and a first-person helmet camera view, which conveys the "emotional experience" of a racing battle.
It also includes an updated version of Need for Speed Autolog, the series' innovative in-game social network.
Marcus Nilsson, executive producer for Need for Speed: Shift 2 Unleashed, said: "We are working closely with real-world performance drivers to ensure that Shift 2 Unleashed captures their experience and becomes the benchmark in authentic racing action."
A trailer for the new title can be viewed as bonus content in the latest instalment in the series, Need for Speed Hot Pursuit, which launches in the UK this week.