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EA admits annual releases could 'destroy' Battlefield

EA's chief financial officer Blake Jorgensen has revealed that the publishing giant is wary of making Battlefield an annual franchise, despite rival Call of Duty releasing a new game every year. He made the comments during a call with investors, one of whom asked if mo' Battlefield wouldn't mean mo' money.

"The challenges are you've got to most likely do it out of two studios because it's hard," Jorgensen replied. "Battlefield takes us about two years to develop and so you want to make sure that you're sharing talent across studios, so you keep [the] core talent of the product and the experience for the consumer there. You also want to be really careful that you don't destroy the franchise along the way. You got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise."

He also pointed out that Battlefield games have a very long shelf life, thanks to map packs and a devoted fanbase that keeps playing even two years after release. "Battlefield is a product that doesn't just sell once," he said. "It sells for 24-months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants. So you've got to be careful that you don't destroy some of that tail that is on the Battlefield product."

In short: take any "Battlefield 5 in 2014" rumours with a large pinch of salt.

Published: 21/11/2013

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