Irrational Games, the developer behind the upcoming Bioshock Infinite, has taken the unusual step of hiring a cosplaying fan to be the official face of the game. Anna Moleva of Moscow has dressed up as many videogame characters for her DeviantArt page, where she posts as "Ormeli", but her turn as Bioshock Infinite's Elizabeth caught the eye of series creator Ken Levine.
"Her uncanny portrayal of Elizabeth from BioShock Infinite really brought her to our attention," he posted on the studio's website. "We were so amazed by her dedication and her resemblance to Elizabeth that we decided to ask her if she'd like to be involved in helping bring Elizabeth to life in our box, our key art and our upcoming television ad."
Anna makes her debut as Elizabeth on the box art for the game, and will also make appearances in character at various gaming events.
"As soon as I saw her, I knew I HAD to do it!" Anna said in an interview posted on Irrational's blog. "I love the first two parts of BioShock, so ever since Infinite was announced I followed the promotion campaign. Then when Liz's appearance was finalized - and I saw what I think is a remarkable resemblance between us - I as a cosplayer couldn't just ignore it."