Microsoft studio 343 Industries is taking a stand against sexist abuse in multiplayer gaming, with two of its senior female staff speaking out about the problem ahead of Halo 4's launch.
"There are always going to be jerks out there," said the fantastically named Kiki Wolfkill, executive producer of the Halo 4, in an interview with Gamespot Australia. "If you give them a way to express that side of their personality without being seen, you're going to see this type of behaviour manifest itself."
"I'd like to think most of our Xbox LIVE players don't support this kind of behaviour," added studio head Bonnie Ross. "Most people look at a franchise like Halo, and automatically assume it's run by a guy. People are surprised to learn that it's a woman who's running the Halo 4 show."
"With Halo 4, we were very deliberate in thinking about who should be female and who should be male in the game," added Ross, "and if we came off stereotypical, we went back to question what we were doing and why."
Halo 4 hits on November 6th, exclusively for Xbox 360.