Microsoft has announced that the multimedia capabilities of Xbox 360 are to be greatly expanded thanks to new partnerships with various TV content providers.
This holiday season, a new Xbox Live update is to be released that will provide UK console owners with access to content from the BBC, Channel 4, Channel 5, LOVEFiLM, Screenrush and many more.
It comes in addition to the Sky TV and Zune on-demand content already available to Xbox 360 fans and strengthens to the console's claims to being a one-stop entertainment hub.
Kinect owners will be able to take advantage of the extra convenience of browsing all the online content using simple gestures and voice commands.
Microsoft's Don Mattrick said: "Today's announcement is a major step toward realising our vision to bring you all the entertainment you want, shared with the people you care about, made easy."
The Xbox 360 celebrated its fifth anniversary last year and is still going strong, thanks to blockbuster Kinect sales and major exclusive titles such as Gears of War 3, Forza Motorsport 4 and the forthcoming Halo: Combat Evolved Anniversary.