Zombie survival experience Dead Island has shuffled its way straight to the top of the UK all-formats chart.
Techland's eagerly awaited first-person action game for Xbox 360, PlayStation 3 and PC was able to overcome last week's leader Deus Ex: Human Revolution, no doubt thanks to the buzz created by its stunning debut trailer earlier this year.
It was a strong week for new releases overall in the official GfK-ChartTrack rankings, with THQ's new sci-fi shooter Warhammer 40,000: Space Marine stomping into second place.
Third spot went to the holdover Driver: San Francisco, while fourth place was taken by another debutant, the PlayStation 3 exclusive FPS Resistance 3.
Meanwhile, there was also a top ten entry for Star Fox 3D, with the Nintendo 3DS remake of the classic Nintendo 64 title coming ninth.
Next week's new releases include an eclectic mix of titles, such as the quirky Kinect game The Gunstringer and God of War Collection: Volume II on PlayStation 3.