Pokemon burst onto the scene in1996 creating a large, loyal fan base and over 15 years later is as popular as ever. It encouraged the collection and training of Pokemon species in order to become the Pokemon Master. It is the second most successful video games franchise of all time. As well as amassing over 200 million video game sales, cartoon series, magazines, numerous feature films and trading card games have all been produced.
Pikachu is the most popular and instantly recognisable Pokemon and has become the mascot due to his central role in the anime series as well as becoming one of the most iconic cartoon characters of all time.