On the heels of winning 25 international gaming awards with FIFA 09, the top-selling football franchise from EA SPORTS™ is surpassed with FIFA 10, refining an already potent game of football by focusing on what matter most to fans.

On the pitch, FIFA 10 mirrors real-world football even more than before, providing more sophisticated ball control, and physical interaction. On attack, players now analyze space more effectively, curve their runs in an attempt to stay onside, create passing lanes naturally, and drive for more variety in attacking options. On defense, defenders to multitask so dangerous spaces are covered.

Off the pitch, enhancements to Manager Mode, a new Set Piece Editor, and further tuning of Be A Pro and 10v10 online play all ensure that FIFA 10 is the finest footy videogame money can buy.

On the heels of winning 25 international gaming awards with FIFA 09, the top-selling football franchise from EA SPORTS™ is surpassed with FIFA 10. Responding to consumer feedback from more than 275 million online games played, FIFA 10 refines an already potent game engine, focusing on what matter most to fans.

On the pitch, critical gameplay fundamentals have been enhanced to ensure that FIFA 10 mirrors real-world football, providing more sophisticated ball control, and physical interaction. On attack, players now analyze space more effectively, curve their runs in an attempt to stay onside, create passing lanes naturally, and drive for more variety in attacking options. On defense, new concepts like position priority enable defenders to multitask so dangerous spaces left open by teammates out of position are covered. Plus, slide tackle targeting, press marking, and better urgency clearance logic provide new options that make defending a tactical skill in FIFA 10.

Three new innovations change the player control experience in FIFA 10. The first-ever true 360° dribbling system gives players finer control of the ball, enabling them to find spaces between defenders that previously were not possible. Using an all-new animation technology, skilled dribblers now have the ability to face the defender and use highly responsive lateral dribbling to skip past him. An innovative concept called Freedom in Physical Play enables players to perform wider dribble touches and new collision sharing creates a varied, less predictable, and extended fight for possession between the dribbler and a defender.

A deeper iteration of the ever-popular Manager Mode features more than 50 major improvements, including new match realism, ultra-realistic player transfers based on multiple decision points, and true-to-life player growth curves.

New game modes, and innovations to popular features like Be A Pro, will be revealed in the upcoming months.

Features of FIFA 2010 include:

• 360° Dribbling - The first-ever true 360° dribbling system in a football game provides finer dribbling control, enabling players to find spaces between defenders that previously were not possible.
• Skilled Dribbling - All-new animation warping technology provides unprecedented control. Skilled players now have the ability to face a defender and use highly-responsive lateral dribbling to skip past him.
• Freedom in Physical Play - Wider dribble touches and new collision sharing creates a varied, less predictable, and extended fight for possession between the dribbler and a defender.
• Player Urgency - Improved urgency AI logic, with over 50 new movement cycles, delivers more responsive positioning so your players stay focused on the ball and move at a speed appropriate to the action.
• Improved Trapping Intelligence - Players now have a better awareness of where the easiest, most natural trapping position is so they can get the ball on the ground and under control easier and earlier.
• Advanced Positioning - Defenders multi-task and play the pitch more intelligently by covering dangerous spaces left by out-of-position teammates. In attack, players analyze space more effectively, curve their runs to stay onside, create passing lanes and vary attacking options.
• More Accurate Passing - Players better analyze space resulting in pinpoint passes that give their receivers more options and time to outrun defensive pressure.
• Authentic Shooting - Refinements to the shooting system and modifications of the ball physics create a wider, more realistic variety of shots that enhance the exhilaration of scoring.
• Varied Defending Options - Slide Tackle targeting has been enhanced so skilled players have more reach and avoid tackling through the dribbler. Better effort clearance logic gives defenders more options when attempting to get a foot on the ball before an attacker. Effort, such as sliding to block crosses and overhead kick clearances, give defenders more tools to prevent goal-scoring opportunities.
• Refined Goalkeeper Intelligence - numerous improvements mean that goalkeepers now have more urgency and better perception of where to intercept loose balls, resulting in a more responsive and powerful rushing system. New animation warping technology provides game-realistic goalkeeper positioning and momentum, resulting in more varied scoring opportunities.
• Manager Mode Authenticity - More than 50 major improvements were designed to create an authentic experience to mimic the real-world game. Match results are based on team and player strengths and weaknesses. Player transfers are determined by multiple decision points, including club finance and prestige, availability of similar players, and competition from AI-controlled clubs. Player development is more realistic with true-to-life growth curves based on factors such as age and environment.
• Continuous Gameplay - Maintain the atmosphere, pace, and intensity of a match with quick free kicks and referee carding.
• New Practice Arena - Work on individual skills in a fully featured practice mode before stepping on the pitch.