Experience first-hand what it’s like to Fight for Every Yard in the newest rendition of gaming’s most popular American Football series, Madden NFL 10 on PlayStation 3!

With the all-new Pro-Tak™ animation technology, PS3 Madden NFL 10 players have more control over the outcome of each play. Whether driving a receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won’t end until the whistle blows.

Add to that the most immersive broadcast presentation and online innovation to date, and you’ll find that Madden NFL 10 for PS3 captures the authenticity and emotion of the NFL like never before.

Experience first-hand what it’s like to Fight for Every Yard in Madden NFL 10. With the all-new Pro-Tak™ animation technology, players have more control over the outcome of each play. Whether driving a receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won’t end until the whistle blows. Add to that the most immersive broadcast presentation and online innovation to date, and Madden NFL 10 captures the authenticity and emotion of the NFL like never before.

Features include:

• Pro –Tak™ – This all new animation technology provides unprecedented control over the outcome of every play.  Drag defenders towards the first down marker, including up to 9-man gang tackles, fight for a fumble at the bottom of the pile, and evade the rush with all-new quarterback avoidance actions. Enhanced play at the line of scrimmage features a new blocking system that allows the quarterback to step into the pocket and gives the defensive line more control over the rush.
  
• Unprecedented Authenticity – Referees peeling players off a fumble pile, the chain gang rushing in to measure for a key first down, and all-new player equipment ensure that if you see it on Sunday, you’ll see it in Madden NFL 10.
• Fight for Online Dominance – Delivering the most comprehensive online offerings in franchise history, Madden NFL 10 includes new modes to satisfy the competitive and cooperative football gamer.
• The Emotion of the NFL – New TV broadcast-style presentation and cinematic cameras bring the suspense and intensity of the NFL to your living room.
• Enhanced Franchise Mode – Run each aspect of an NFL franchise: draft players, sign free agents, manage the salary cap - just like a real GM. Enjoy all of the action throughout the league via a new, network inspired highlight show.
• Madden NFL Your Way – The most customizable version of Madden NFL to date!  Alter gameplay options to adjust the experience to your liking. A revamped play calling system and menu takes you to kickoff faster than ever before.  Speed up online matches with accelerated clocks, streamlined presentation and more.